Mid-Course Correction: Toward a Sustainable Enterprise
Mid-Course Correction: Toward a Sustainable Enterprise by Ray Anderson is a 1999 Business & Economics book written by TED speaker Ray Anderson, paired here with the talk they gave.
The pairing
- Paired talk: "The business logic of sustainability" (2009), 1.4M views on TED.com
- Timing: Published 10 years before the talk.
- In the catalogue: The 1st of 2 books by Ray Anderson on Books Worth Reading (1999–2011), by publication year.
- Edition: Peregrinzilla Press, 1999 · 204 pages
The paired TED talk
The business logic of sustainability (2009), the TED talk by Ray Anderson.
From the publisher
Of value to business people, environmentalists, and educators alike, *Mid-Course Correction* is a business book about the environment that's written from a personal perspective. With passion and pride, Ray Anderson, Founder, Chairman, and CEO of one of the world's largest interior furnishings companies, recounts his awakening to the importance of environmental issues and outlines the steps his petroleum-dependent company, Atlanta-based Interface, Inc., is taking in its quest to become a sustainable enterprise--one that will never have to take another drop of oil from the earth. Thought-provoking and thoughtful, Anderson's story is told from the heart.