Natural capitalism
Natural capitalism by Paul Hawken is a 1999 Business & Economics book written by TED speaker Paul Hawken, paired here with the talk they gave.
The pairing
- In the catalogue: The 1st of 2 books by Paul Hawken on Books Worth Reading (1999–2025), by publication year.
- Edition: Little, Brown and Co., 1999 · 396 pages
From the publisher
There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolution