Permission Marketing
Permission Marketing by Seth Godin is a 1999 Business & Economics book written by TED speaker Seth Godin, paired here with the talk they gave.
The pairing
- Paired talk: "How to get your ideas to spread" (2007), 7.7M views on TED.com
- Timing: Published 8 years before the talk.
- In the catalogue: The 1st of 10 books by Seth Godin on Books Worth Reading (1999–2024), by publication year.
- Edition: Simon & Schuster Audio, 1999 · 256 pages
The paired TED talk
How to get your ideas to spread (2007), the TED talk by Seth Godin.
From the publisher
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.".
"Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services.
By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."