Roam
Roam by Bruno Giussani is a 2001 Business & Economics book written by TED speaker Bruno Giussani, paired here with the talk they gave.
Over the last 2 years, the consumer has been invaded by a new family of acronyms and a flurry of terms related to wireless technology. These include UMTS, GPRIS, WAP, SMS, 3G as well as Bluetooth, iMode , DoCoMo and Blackberry. Heavily hyped by the industry, the phenomenon has happened fast. After the 3G auctions where telecom operators committed billions of euros to buy the rights to airwave space from governments, it has happened even faster. Roam cuts through the hype to set out the challenges and opportunities ahead.