Marketing management
Marketing management by John Walker Mullins is a 2004 Business & Economics book written by TED speaker John Mullins, paired here with the talk they gave.
The pairing
- Paired talk: "6 tips on being a successful entrepreneur" (2024), 5.1M views on TED.com
- Timing: Published 20 years before the talk.
- In the catalogue: The 1st of 2 books by John Mullins on Books Worth Reading (2004–2019), by publication year.
- Edition: McGraw Hill Higher Education, 2004 · 544 pages
The paired TED talk
6 tips on being a successful entrepreneur (2024), the TED talk by John Mullins.
From the publisher
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
Includes bibliographical references and index.