Marketing management
Marketing management by John Walker Mullins is a 2004 Business & Economics book written by TED speaker John Mullins, paired here with the talk they gave.
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. Includes bibliographical references and index.
The paired TED talk
6 tips on being a successful entrepreneur (2024), the TED talk by John Mullins.