Lust auf Lettering
Lust auf Lettering by Martina Flor is a 2016 Arts & Creativity book written by TED speaker Martina Flor, paired here with the talk they gave.
The pairing
- Paired talk: "El lenguaje secreto del diseño de letras" (2017), 595K views on TED.com
- Timing: Published 1 year before the talk.
- In the catalogue: The 1st of 2 books by Martina Flor on Books Worth Reading (2016–2019), by publication year.
- Edition: Verlag Hermann Schmidt, 2016 · 168 pages
The paired TED talk
El lenguaje secreto del diseño de letras (2017), the TED talk by Martina Flor.
From the publisher
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.