Discover Your Inner Economist
Discover Your Inner Economist by Tyler Cowen is a 2007 Business & Economics book written by TED speaker Tyler Cowen, paired here with the talk they gave.
The pairing
- Paired talk: "Be suspicious of simple stories" (2012), 590K views on TED.com
- Timing: Published 5 years before the talk.
- In the catalogue: The 2nd of 4 books by Tyler Cowen on Books Worth Reading (2005–2019), by publication year.
- Edition: Dutton, 2007 · 251 pages
The paired TED talk
Be suspicious of simple stories (2012), the TED talk by Tyler Cowen.
From the publisher
Freakonomics revealed much about our society. Now,one of America's most respected economists reveals howindividuals can turn economic reasoning to their advantagein their daily life—at home, at work, even on vacation.Tyler Cowen explains how understanding the incentivesthat work best with each individual is the key to successfuland satisfactory daily interactions—from getting the kidsto do the dishes to having a productive business meeting,attracting a mate to fi nding a good guide in a foreigncountry. Discovering your inner economist, Cowensuggests, can lead to a happier, more satisfying life. Whatbetter carrot could you ask for?