Sound business
Sound business by Julian Treasure is a 2007 Business & Economics book written by TED speaker Julian Treasure, paired here with the talk they gave.
The pairing
- Edition: Management Books 2000 Ltd, 2007 · 276 pages
From the publisher
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.