The Book Came First: We Analyzed 1,326 Books by TED Speakers

We analyzed every quality-verified book written by 630 TED speakers. 57% were published before the speaker's first TED talk — the book isn't the merch, it's the audition. This page presents the full data study, its findings and the methodology behind them.

57% of the 1,144 TED-speaker-written books with reliable publication dates were published before the speaker's first TED talk.

Books Worth Reading, "The Book Came First" — books-worth-reading.com/study/ted-speaker-books