John Gerzema
John Gerzema is a TED speaker who has written 3 quality-verified books, paired here with their talk.
John Gerzema has spent his career creating and guiding the brand strategies of many of our household names: McDonald's, BMW, Coca-Cola, United Airlines, Holiday Inn and more. Today, as Chief Insights Officer for marketing giant Young & Rubicam, he combines his expertise with the information reaped from Y&R's Brand Asset Valuator (an enormous database of brands) to understand and anticipate change in the intricate world of commerce. Gerzema is co-author of The Brand Bubble, a new book that advocates change as the best strategy for brand management in today's market. This is not his first avant-garde move either -- he was one of the early adopters of account planning in American advertising, a method that places the consumer front and center in the branding process. After speaking at TEDxKC, Gerzema penned a second book called Spend Shift based on the premises of his talk on the changing habits of the post-crisis consumer.
TED talks by John Gerzema
- The post-crisis consumer (2009)
Books by John Gerzema
Browse by topic
Frequently asked questions
What books has John Gerzema written?
John Gerzema has written 3 books in the Books Worth Reading catalogue: "The brand bubble", "Spend shift", "The Athena Doctrine". Each is quality-verified and paired with their TED talk.
What does John Gerzema write about?
John Gerzema's books on Books Worth Reading cover Business & Economics.
What is John Gerzema known for?
John Gerzema brings a distinctive perspective to contemporary business and culture by bridging the gap between corporate strategy and broader social transformation. Drawing from his decades working with some of the world's most recognizable brands and his access to the Brand Asset Valuator's vast da...
What is John Gerzema's TED talk?
John Gerzema's TED talk is "The post-crisis consumer" (2009). It is paired with their books on Books Worth Reading.