This Is Strategy
This Is Strategy by Seth Godin is a 2024 Business & Economics book written by TED speaker Seth Godin, paired here with the talk they gave.
An approach to creating meaningful change whether you're revolutionizing an industry, sparking a movement, or building a freelance career. Godin provides a framework for creating an effective and elegant strategy, offering essential building blocks to make change happen. He challenges you to see the bigger picture--prioritizing long-term thinking over quick fixes--and making smart, purposeful choices that shape a better tomorrow.