The Tipping Point : how Little Things Can Make a Big Difference
The Tipping Point : how Little Things Can Make a Big Difference by Malcolm Gladwell is a 2001 Psychology & Mind book written by TED speaker Malcolm Gladwell, paired here with the talk they gave.
"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change." - Cover.
More books by Malcolm Gladwell