The Strategy of Campaigning

The Strategy of Campaigning by Bruce Bueno de Mesquita is a 2007 Science & Technology book written by TED speaker Bruce Bueno de Mesquita, paired here with the talk they gave.

"The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Ye1tsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite - or perhaps because of - their apparent "policy extremism": that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances."--BOOK JACKET.

More books by Bruce Bueno de Mesquita