The Practice
The Practice by Seth Godin is a 2020 Business & Economics book written by TED speaker Seth Godin, paired here with the talk they gave.
The pairing
- Paired talk: "How to get your ideas to spread" (2007), 7.7M views on TED.com
- Timing: Published 13 years after the talk.
- In the catalogue: The 9th of 10 books by Seth Godin on Books Worth Reading (1999–2024), by publication year.
- Edition: Penguin Books, Limited, 2020 · 264 pages
The paired TED talk
How to get your ideas to spread (2007), the TED talk by Seth Godin.
From the publisher
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.