Marketing That Matters
Marketing That Matters by Chip Conley is a 2009 Business & Economics book written by TED speaker Chip Conley, paired here with the talk they gave.
If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spe...