Frugal innovation
Frugal innovation by Navi Radjou is a 2014 Business & Economics book written by TED speaker Navi Radjou, paired here with the talk they gave.
Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in conpanies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way.