Firepower
Firepower by Gerard Ryle is a 2009 Fiction & Literature book written by TED speaker Gerard Ryle, paired here with the talk they gave.
The scandalous tale of one of the greatest business scams in Australian business history - the controversial fuel pill, Firepower.A magic pill that cuts fuel consumption and reduces emissions ...... that was the miracle promised by Tim Johnston' s company, Firepower.Everyone believed him; prime ministers and presidents, doctors and diplomats, business leaders and sporting heroe - even ASIC the corporate watchdog - went along with the myth. Millions of shares were sold to investors, and by 2007, Firepower had become the biggest sporting sponsor in the country. But it was all a sham. In this compelling account, Gerard Ryle demolishes the fairytale, exposing a wobbly financial pyramid and the greatest fraud ever committed in Australia's history. Tim Johnston divided his people into Oranges and Lemons. Those who didn't know him enough yet, he called Oranges. They thought he was nice and sweet and juicy. But those who really got to know him became Lemons: he left them bitter and twisted'.