Behavioural Economics Saved My Dog

Behavioural Economics Saved My Dog by Dan Ariely is a 2015 Psychology & Mind book written by TED speaker Dan Ariely, paired here with the talk they gave.

The pairing

  • Paired talk: "How to change your behavior for the better" (2019), 4.4M views on TED.com
  • Timing: Published 4 years before the talk.
  • In the catalogue: The 8th of 13 books by Dan Ariely on Books Worth Reading (2008–2023), by publication year.
  • Edition: Simon and Schuster, 2015 · 178 pages

The paired TED talk

How to change your behavior for the better (2019), the TED talk by Dan Ariely.

From the publisher

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

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